Manchester Fundamentals

We provide agile, high-integrity subcontracting for face-to-face and digital fundraising. With over 15 years’ experience and compliance-first delivery, we help charities scale impact and performance.

Services Offered:Door, Street & Private Site FundraisingTraining & Compliance SystemsRecruitment & Scaling SolutionsKPI Tracking & Attrition Management

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Work

At MCR Fundamentals, we don’t just chase sign-ups — we build meaningful, lasting donor relationships from the very first conversation. Every interaction is grounded in respect, curiosity, and clarity, ensuring supporters feel inspired, not pressured.Our approach is rooted in high-quality dialogue. We prioritise training that empowers fundraisers to speak with purpose, listen actively, and tailor each interaction to the individual. This creates moments of connection that go beyond a transactional sign-up — they spark belief in the cause and confidence in the charity’s mission.We take donor experience seriously. From location selection to how we present digital onboarding tools, every element is designed to protect dignity and make giving feel rewarding. That’s why we consistently outperform benchmarks on long-term donor retention and satisfaction.Our goal isn’t just volume — it’s quality too. We acquire supporters who understand what they’ve signed up for, why it matters, and what impact they can expect to have. The result? No complaints, low attrition, and better lifetime value for the charities we represent.If you’re looking for a subcontracting partner that values ethics as much as outcomes, MCR Fundamentals delivers both — with professionalism, transparency, and heart.

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About

Meet the Founder
Adam Merry is the founder and director of MCR Fundamentals. With over 15 years of frontline and leadership experience in fundraising around the world, Adam has worked across street, door-to-door, private site, and digital campaigns for some of the UK’s most recognisable charities.He’s built high-performing teams, mentored new starters into confident communicators, and helped shape ethical acquisition strategies that prioritise both performance and people. His core belief? That fundraising should always feel good — for the donor, the fundraiser, and the cause.Adam founded MCR Fundamentals to bring a new standard of integrity, clarity, and reliability to subcontracted fundraising delivery. He’s hands-on, detail-focused, and committed to building partnerships that last.

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